Positioning a Product

I recently stumbled upon an interesting article stating that Positioning Your Startup is Vital.

The nice thing about the article is that it provides a template and some fundamental questions when it comes to positioning. So you can get started to apply the knowledge right away. And that is exactly what I did for MonsterWriter. The template looks like this:

For (target customer)
Who (statement of need or opportunity),
(Product name) is a (product category)
That (statement of key benefit).
Unlike (competing alternative)
(Product name)(statement of primary differentiation).

For MonsterWriter I filled out the blanks like this:

For students
Who write their thesis,
MonsterWriter is a word processor
That reduces the time authors spend formatting.
Unlike traditional word processors
MonsterWriter puts the focus on the content and does the formatting automatically.